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WPP picks up four spots on Shell global creative roster, Mediacom retains media account Global energy giant Shell has added four WPP agencies on its international “Creative Agency of the Future” roster and re-appointed WPP’s MediaCom to handle global media planning and buying. The appointments followed a pitch process which saw MediaCom reappointed as Shell’s global media agency of record to oversee all media planning and buying duties across 40 markets. In Australia, the Shell accounts are far smaller than comparable markets as the company divested its local retail network in 2014. Mumbrella has contacted WPP AUNZ for how the appointments will affect the local operation. The WPP companies on the global roster – which covers strategy and planning, insight-led creative ideation, digital, B2B and trade marketing, shopper marketing, influencer engagement and consumer and B2B PR – are Wunderman, H+K Strategies, Geometry Global and Mirum. Jason Warnes, Global Client Partner at Wunderman, who led the creative pitch for WPP, has been appointed as WPP’s Global Client Lead for Shell to manage the expanded relationship. Mark Read, Chief Operating Officer of WPP, said: “Shell were looking for strategic, collaborative partners with a digital-first mindset to form a collective ‘Creative Agency of the Future’, underpinned by best-in-class media and data capabilities. “We are delighted with the outcome of both the creative and media reviews, which demonstrates the strength of our companies, our flexibility and adaptability as a group, and our enduring ability to win the trust of the biggest global clients. “We look forward to continuing to work closely with Shell to help them transform their communications platform and achieve their business goals.”
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